We are a full service
MARKETING AGENCY & Startup Think Tank
Follow No One, Lead Yourself: Our approach is defined by diligent organization, thorough documentation, and thoughtful planning. All of which allows us to produce creative work that is Never Ordinary, and always benchmarked against top industry players.
Our world isn’t filled with typical leaders–just those who execute, and inspire others, daily.
What we do
We’re an agency of creative digital media leaders who can help scale startups, and small-to-medium sized businesses, by applying data driven solutions that focus on results. We define agreed upon goals that are benchmarked against industry metrics, and your top competitors.
The sale of your product or service often lives (and dies) on whether you have great copy. We have more than 15+ years of copywriting experience that is centered in digital media, and particularly the creation of scroll-stopping text that aligns to your brand’s voice.
Your logo is not only your brand’s identity but it’s literally the first impression of your brand. We don’t take that lightly. We’ve lead the design of numerous brand launches, and rebrands. We’re confident we can create a brand identity that will be both timeless and appealing to your core base.
Your website and it’s design is as critical today as it was pre-social media era. It builds trusts with your prospective customers, and design sites that are in line with the current pulse of the Internet: brief, mobile friendly, image & video driven, search engine friendly, and the ability to freshen content with newsworthy updates,
When it comes to planning and developing a marketing strategy, we first take a journalistic approach to research, and interview key players within your company to understand past campaigns, and define what may have worked, what didn’t, and most importantly why.
We believe that useful content, with frequent distribution brings meaning and adds daily value to consumers lives. Consumer oriented content via your brand is a component of your overall offering, and can correlate to your brand’s mission.
Social Media Management
Our take on social media, is simple: no matter the industry, every single brand needs to operate as a media company. And ever since the advent of the smartphone, the bulk of people’s attention are on social media.
We connect some of the world’s top influencers and social talent with your brand, emerging brand, or small business. Our network of collaborators will create the most inspiring, beautiful, and engaging content on the ideal platform for your brand, and we will score success, based upon our agreed upon metrics. Our propietary process ensures that there’s an audience match between our identified influencers and your target market.
We still believe in the power of email marketing, and realize it’s potential to bring new customers, and potential customers useful value-adds to their day. We can help craft the stories and content to and build the various components of the funnel that you’re looking to engage your users with.
Search Engine Marketing
We have over a decade of hands-on experience, working with the top market movers in search marketing. We’ve managed millions of dollars of search marketing dollars for clients such as Netflix, T-Mobile, University of Phoenix and many others. We’re also certified in all three major platforms, including of course Google Ads.
We have extensive experience building e-commerce stores by leveraging platforms like Shopify (whom we are official partners with), Woo Commerce, and BigCommerce. We can help build and design your store, develop your product descriptions/listings, develop your niche, and most importantly market your store.
Landing Page Design
Landing page design, development and optimization is consistently a part of our strategy when developing paid acquisition campaigns. Our efforts with client have seen successes such as an 800% on conversion rates after developing custom landing and splash pages for the clients, compared with pushing traffic to their home page (on the .com)
SOLUTIONS:// Generating New Ideas & Strategies, to provide Simple solutions
PROBLEM: You’ve developed a unique business, possibly with distinct competitive advantages and somewhere along the way there’s a brand that could emerge, but you simply don’t know how to take it to market. You may be building a solid startup, and your proposed solution is to hire a growth hacker, and task that person with all the typical tried and true tactics. But, have you set out a vision for your brand, developed a voice, figured out how to position yourself in a sea of competitors? Is your growth hacker a tactician with little strategy experience?
SOLUTION: Rank & File acts as your external c-suite CMO, with a team of resources that’ll design custom solutions to eventually tackle your business’s marketing challenges head on. We’ll help you uncover your brand’s DNA, clarify your mission and create compelling stories that will resonate with your target customer.
Client Projects [since mid 2018]
WHY WORK WITH US?
Rank & File’s goal is to be instrumental in developing emerging brands and startups by honing in on their true identity and help entrepreneurs uncover their competitive edge. We will convey inspirational stories that build a fervent following and bring meaningful purpose to each respective brand.
Our aim is to be a leading creative ad agency that’s trusted to develop strategies that bring each brand’s most meaningful contributions to a critical mass. We do this through diligent research, and effective planning.
As creative business leaders, we have 15+ years of experience in digital advertising, social media, and entertainment, where we’ve focused on helping brands tell their most authentic stories. As expert marketers, we’ve had extensive experience managing integrated media solutions that launched new product lines for both established and emerging brands. By being laser focused on performance, we’ve positively impacted the bottom-line, by diligently managing millions of dollars in marketing budgets, while relentlessly driving strong ROI.
BRANDS WE’RE BUILDING
SMBs WE’RE SCALING
Rank & File
STEVEN TATE, FOUNDER & CHIEF CREATIVE OFFICER
Steve’s been an award-winning leader in emerging tech and digital media for fifteen years. He currently sits on the advisory board of two venture-backed startups, and has been instrumental in raising capital and developing growth tactics for early stage companies. Earlier in his career he held management roles in consumer marketing, and partnerships at companies such as Warner Bros., Yahoo, Inc., and Toyota North America, Inc. among others. While at Yahoo he helped manage and scale the efforts of a partnership team’s operations which eventually drove ~$600M in incremental annual revenue.
During his time at Yahoo, he was awarded multiple leadership awards bestowed to the top 5% of the 15k person company. While at Toyota, he led the efforts to build the brand’s presence on emerging channels such as Reddit. His work with Reddit lead to an award-winning campaign which AdWeek and AdExchanger wrote up as a leading ad campaign that cracked the elusive Reddit audience, who’s notoriously averse to advertising. At Toyota, Steve also led the efforts to launch the first automotive brand channel on LINE (a fast growing messaging app) to tap into the Asian-American market, and his work exceeded industry benchmarks by growing the channel 350% above assigned goals. Steve’s goal is to help brands tell their most authentic story that highlights their value proposition, while also helping to create their true competitive advantage.
STEVEN TATE, FOUNDER & CHIEF CREATIVE OFFICER
Steve’s been an award-winning leader in emerging tech and digital media for fifteen years. He currently sits on the advisory board of two venture-backed Silicon Beach startups, and has been instrumental in raising capital and developing growth tactics for early stage companies. Earlier in his career he held management roles in consumer marketing, and partnerships at companies such as Warner Bros., Yahoo, Inc., and Toyota North America, Inc. among others. While at Yahoo he helped manage and scale the efforts of a partnership team’s operations which eventually drove ~$600M in incremental annual revenue.
During his time at Yahoo, he was awarded multiple leadership awards bestowed to the top 5% of the 15k person company. While at Toyota, he lead the efforts to build the brand’s presence on emerging channels such as Reddit. His work with Reddit lead to an award-winning campaign which AdWeek and AdExchanger wrote up as a leading ad campaign that cracked the elusive Reddit audience, who’s notoriously averse to advertising. At Toyota, Steve also lead the efforts to launch the first automotive brand channel on LINE (a fast growing messaging app) to tap into the Asian-American market, and his work exceeded industry benchmarks by growing the channel 350% above assigned goals. Steve’s goal is to help brands tell their most authentic story that highlights their value proposition, while also helping to create their true competitive advantage.
Our Top Skills
At Rank & File, our core competency centers around skills that help achieve your brand’s awareness and sales objectives.
We’ll build the components of your brand using sleak and cutting edge designs, and then we’ll employ our leading marketing efforts, trusted by some of the biggest brands, to help bring your brand’s story to market.
- Brand Development: 90%
- Content marketing: 77%
- Marketing Strategy + planning: 82%
- Social media marketing: 85%
- Web design + development: 90%
WHO INSPIRES US?
We’re inspired by visionaries, leaders who are obsessively organized, idea generating machines, and execution focused tacticians. We come from a long line of craftsmen, tradesmen, designers, writers, tinkerers, methodical engineers, thoughtful advisors, and disciplined business people; all of whom continue to inspire us because they realize that good business is the equivalent of good art.
We’re inspired by entrepreneurs who harness their fears and failures, reflect on them appropriately but move forward decisively and find the synchronicity in life to create the perfect moments to launch their ideas. Ultimately, we urge our clients to focus on the why. Why are they pursuing their latest project, why will it change consumer’s lives? We can help you with “the how” and other elements, but we’ll need you to bring “the why”. Finally, we’re inspired by our work, daily, because we will do whatever it takes to bring your brand’s messages to the masses.
Award winning Design
We’ve established the brand identity for several clients, including tech startups. Our brand identity services include the creation of a brand mark, a word mark, custom type font, the assistance of a company name, and the creation of a company tagline.
Our clients inspire us, and most importantly challenge us. We’re up for any challenge, and love working with the best of the best in their respective fields.
“You don’t need too many words to recommend Steve Tate of Rank & File. Awesome comes to mind. He helped our company gain significant traction on social media, and things have been rockin’ ever since. He knows his stuff.”
“Steve, of Rank & File, is a marketing-savvy, and focused creative professional with a keensense of how to promote brands. I highly recommend them.”
“Steve and Rank & File did a great job for me and they did it on time. I would hire them again in a second.”
“Steve, of Rank & File, was professional and a pleasure to work with. The project was particularly demanding, and we relied completely on their work in order to make the mobile exhibit for the event come to fruition.”
“Steve and Rank & File are the epitome of a team player. He goes above and beyond for his clients, and the quality of work is second to none. Thank you for being so reliable.”
“Steve has provided excellent strategic insight and tactical execution for Provide Commerce search marketing programs. I would look forward to working with him in the future.”
“The pitch deck material Steve and the team at Rank & File designed for us have resulted in very promising investor meetings, and have made our pitch very strong. Overall, we are very pleased with the work and all the efforts made!”
“I had a wonderful experience working with Steve and his team. They were professional in every sense of the word. They worked with me on creating a brand, and all of the materials that needed to be developed along with it. Developing websites and social media content is readily available these days, but Steve’s ability to transfer our company message in an organized and comprehensive fashion was not easy. Steve made it easy.”
“As an artist manager in the music industry, I engaged Steve to help with digital advertising for my artist. The job required setting up Facebook and Instagram ad campaigns to increase awareness for the artist’s music and brand. Steve advised us on retargeting strategies and developed our audience profiles to further establish a connection with fans. Consequently, we were able to make much more informed decisions based on our objectives and our ad spend.”
WE’RE AVAILABLE ON DEMAND
A CALL TODAY!
Learn why top emerging brands, and artists leverage Rank & File as their creative ad agency to achieve trackable financial results. Complete the form, and pick an available time to schedule your personalized, hands-on demo.
Let’s Start Something new
Drop us a line with more info, and we’ll get back to you on ways we can collaborate. Please include: 1. Your company and background 2. Why you started your latest project 3. How long you’ve been working at it 4. And finally, your immediate goals