DeepThinc Blog
Welcome to DeepThinc, a marketing strategy blog presented by Rank & File.
The Heartbeat of Commerce: Emotional Branding in a Faceless World
Written by Steven Tate In modern commerce, the most successful brands have mastered the science of selling along with the art of emotional connection. This approach, known as emotional branding, is based on the premise that consumers are not rational...
Artificial Intelligence in Marketing: How AI is Evolving Marketing Strategies
Written by Steven Tate The rise of generative AI is creating a major wave of change in marketing by making it easier and faster than ever for marketing professionals to create content, design campaigns, and offer personalized experiences to customers. This shift is...
STP Marketing: A Step-by-Step Guide to Segmenting, Targeting, and Positioning Your Business
Written by Steven Tate Start here to refine your marketing strategy, engage your target audience, and carve a unique market niche with this comprehensive guide. Introduction to STP Marketing Knowing your audience is the name of the game in...
The Importance of Charging Hourly Rates for Marketers: A Wake-Up Call
Written by Steven Tate In the fast-paced world of marketing, where digital platforms evolve by the minute, and trends come and go like a summer breeze, it's essential for marketers to adapt not only their strategies but also their business practices. One critical...