Marketing Strategy Services
“Tactics Without Strategy is the Noise Before Defeat. Strategy Without Tactics is the Slowest Route to Victory. ” Sun Tzu
Developing a Marketing Strategy is probably the most underrated aspect of developing any startup brand or small business. Part of our process when developing a marketing strategy involves a thorough study of your top competitors in your vertical or industry. We’ll study competitor’s ad placements, their engagement rates, industry benchmark performance metrics, and conduct further market research when applicable to validate your offering. Based on our findings, we develop a thorough Marketing Strategy & Plan that incorporates the following components:
- Identify a Target Market
- Develop a Positioning Statement & Outline Tactics
- Define a Unique Value Proposition
- Identify Goals (Including Key Performance Indicators, Industry Benchmarks)
- Develop a Pricing Strategy
- Develop a Competitive Analysis
- Provide Proposed Marketing Budgets
If this sounds like a thoughtful approach, that’s because we wouldn’t have it any other way. There are no set it and forget it mentalities within our agency. We’ve worked alongside and inside the biggest and best brands in the world (e.g., Toyota, Farmers Insurance, Yahoo, Microsoft, and many others)–and we can apply our experience to any sized brand.
Schedule a call with us to chat about your interest in marketing strategy.