brand experience

01

Yahoo!

  • Functions: Search Marketing, Partner Development, Creative Lead
  • Summary: Steven Tate was a FT employee for just under a decade with the company, and started his career off as a Sr. Creative Strategist/Lead servicing search marketing clients such as T-Mobile, Netflix, and several movie studios such as SONY and Paramount Pictures.  
  • Biggest Win:  Developed award-winning creative for clients such as Netflix and T-Mobile, and increased their SEM operations by an order of magnitude with the classic win of increasing CTR (by double percentage point, MoM) and decreasing CPCs (by over 45% in some cases). 

02

Toyota North America

  • Functions: Social Media Marketing, Community Management, Video Content Production
  • Summary: Responsible for planning and executing large scale social media campaigns. Developing and producing video content, delivering analytics, and driving strong campaign performance across all channels with a focus on engagement, and new member acquisition.
  • Biggest Win: Instrumental in launching several new social campaign formats (e.g. Reddit, E-commerce for Parts & Service), along with launching Toyota as the first auto brand on LINE (a fast growing messaging app), and exceeding benchmarks by growing channel 350% above initial goals. Developed several integrated partnerships across TV shows such as Quantico, that featured the Prius Prime. Managed relationships with several celebrity figures, and influencers across social, and other media outlets. Developed several brand initiatives that positioned Toyota as an innovative tech-driven company that constantly pushes the boundaries of the highest safety standards.

03

Farmers Insurance

  • Functions: Social Media Marketing, Paid (Social) Ads Management, Content Marketing, Partnerships
  • Summary: Responsible for managing the integration of social media programs and content marketing campaigns across enterprise marketing efforts. Focus was also on analytics, audience development, and content strategy social media & content marketing channels. 
  • Biggest Wins: Successfully lead social media integration and reporting operations for company’s largest annual sponsorship and exceeded engagement rate by 25%, YoY. Consistently identified opportunities to decrease CPM metric by over 30% while increasing audience reach by over 20%.

04

T-Mobile

  • Functions: Search Engine Marketing, Creative Development, and Creative Strategy
  • Summary: Our founder worked with T-Mobile for several years as a Creative Lead during his time at Yahoo, Inc.
  • Biggest Win: Consistently reduced CPCs Month over Month, by an average of 15%, with strategic optimizations that included targeted keyword planning and selection, and increasing CTR across all ads by 35%. 

05

Turbo Tax

  • Functions: Search Engine Marketing, Creative Development, Creative Strategy
  • Summary: Our founder worked with Intuit for several years as a Creative Lead during his time at Yahoo, Inc.

06

Life Lock

  • Functions: Content Strategy, and Content Development
  • Summary: Developed web content and sales copy for a brand digital campaign.
  • Client Testimonial/Quote: “We would hire Steve again, in a second.”

07

Fujitsu

  • Function: Search Engine Marketing, Creative Development
  • Summary: Our founder worked with Intuit for several years as a Creative Lead during his time at Yahoo, Inc.
  • Client Testimonial/Quote:Steve is professional and courteous and had excellent follow upon projects. In one particular project he single handedly dissected our keyword performance and help identify areas of inefficiency, which boosted our overall ROI for our program.”

08

Netflix

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with Netflix for several years as a Creative Lead during his time at Yahoo, Inc.
  • Client Testimonial/Quote: “Steve really knows search marketing – both SEO and SEM. His suggestions and work have impact and are valuable. He also is proactive and makes many value-added suggestions.”

09

Sony Pictures

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with SONY Pictures for several years as a Creative Lead during his time at Yahoo, Inc. and helped promote several feature film campaigns by finding new and relevant audiences across the Yahoo Network via sponsored search results, and rich ad units.

10

Paramount Pictures

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with Paramount Pictures for several years as a Creative Lead during his time at Yahoo, Inc. and promoted several feature film campaigns by finding new and relevant audiences across the Yahoo Network via sponsored search results, and rich ad units.

11

Warner Bros.

  • Functions:
    • Search Engine Marketing, Creative Development and Creative Strategy
    • Film Development Associate
  • Summary: Our founder worked with Warner Bros. for several years as a Creative Lead during his time at Yahoo, Inc. Steve Tate also worked for Warner Bros. earlier in his career as a Development Associate, along with being a production intern for Silver Pictures. 

12

Hilton Hotels

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with Hilton for several years as a Creative Lead during his time at Yahoo, Inc.
  • Client Testimonial/Quote:I worked with Steve for a few years while managing Search forHilton Hotels Corporation where he helped us incredibly to ensure our Yahoo campaigns were the best they could possiblybe. Steve is great to work with and I could’nt have been happier about the relationship and results we obtained.”

13

Choice Hotels

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with Choice Hotels for several years as a Creative Lead during his time at Yahoo, Inc.

14

ProFlowers

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with ProFlowers and their other Provide Commerce brands for several years as a Creative Lead during his time at Yahoo, Inc. 
  • Client Testimonial/Quote: “Steve provided excellent strategic insight and tacticalexecution for Provide Commerce search marketing programs. I would look forward to working with Steve in the future.”

15

Teleflora

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with Teleflora for several years as a Creative Lead during his time at Yahoo, Inc.

16

University of Phoenix

  • Function: Search Engine Marketing, Creative Development and Creative Strategy
  • Summary: Our founder worked with University of Phoneix for several years as a Creative Lead during his time at Yahoo, Inc.

17

Antioch University

  • Function: Content Development, Content Strategy, and SEO.
  • Summary: Our founder worked with Antioch University as a Communications and Web Editor, and worked closely with the university leadership to reinvent the brand online. 
  • Biggest Wins: – Increased traffic ranking (reach per million) over 1,600% across web properties during tenure, while also helping increase enrollment over 35% YoY through the creation and promotion of MicroSites.
    – Implementation of innovative web-based solutions  for university events, helped improve overall engagement across web properties (via time spent on site) by over 400%.

18

Revolution.com

  • Function: Creative Development and Creative Strategy
  • Summary: Worked with Steve Chase, the former founder of AOL, and his team to market and develop a suite of health properties online targeted toward younger millenials. The brand has since pivoted to a VC firm focused on health tech.
Previous Next
Close
Test Caption
Test Description goes like this