SMBs WE’RE SCALING
C&B Law Group
The Challenge: C&B Law Group is a Los Angeles based workers’ compensation and personal injury law firm. Two of the largest challenges facing their advertising efforts is also what defines them: being in a highly competitive legal landscape advertising in a space with highly inflated costs associated to pay per click ads. We took on the challenge to drum leads in the form of phone calls and emails.
The Results: We designed their website along with custom designed landing pages, and tracked and monitored user-engagement, and monitored specific conversion actions. With a hand-build search marketing campaign, which often sees conversion rates (on leads) as high as 40%, we currently drive hundreds of leads a month, while the client converts roughly 35% of our leads into new cases.
Law Offices of Armen Zadourian
The Challenge: Armen Zadourian’s law firm specializes primarily in personal injury, in a highly competitive local market. With increasingly high costs to do business in the form of marketing, and the need to drum up a solid deal flow, they required marketing services but without the ability to spend on ads.
The Results: We consult on social media marketing, and developed a social media content strategy which focuses on consumer based impulse searches within Facebook, Twitter, and Instagram. These searches are typically lower funnel activity which we often capture with the right piece of content on the other side of the click, which leads to the desired form of action of a call or an email with injury case specifics. Since we’ve taken on their social media marketing strategy (all of which is non-paid) the firm has seen an incremental 30+ leads per month with over 25% of those converting into cases.
LA House of Prints
The Challenge: The client operates in a highly niche market of print production, and provides dye sublimation and digital fabric services to apparel companies, event production companies, and costume designers. Although the competitors in the local space are few, the competition is fierce due to a select few players in the industry owning the bulk of the space.
The Results: We consulted the client on general business strategy, operations management along with performance marketing services. We employed a slew of highly targeted search and display ads designed to reach the end-user with custom intent audiences, and remarketing audiences. LA House of Prints saw a 225% increase to their business as we continue to generate leads from clients with projects and collaborations that involve companies such as Netflix, Hulu, Marvel, and Thrifty Car Rental.
Rawnsley Plastic Surgery
The Challenge: The client, Dr. Jeff Rawnsley, is a premier world-class surgeon and expert in the field of rhinoplasty. They approached us, after spending tens of thousands on Google Ads, with an internal DIY approach, albeit with a low conversion rate. After auditing their campaigns, we developed a hand-built highly targeted portfolio approach to search marketing campaigns that leveraged all sorts of strategies including on-page optimizations.
Results: After only two months, we’ve seen a 35% drop in cost per conversion, an optimized site without many of the page load and image optimization issues which reduced bounce rates by 83%. We’re also seeing a steady increase in conversion rates with traffic campaigns converting at 35%, which is a 250% increase in conversion rates from past campaigns the client ran. We’ve also implemented click to call campaigns, that convert leads at 50%, consistently.
Chaviv Hair Salon
The Challenge: The client operates a newly established hair extension salon in a highly competitive local market of Beverly Hills, CA. Competitors in her field, and within her market, spend up to $20k per month on advertising and have been in business for decades (vs. her salon being fairly new at the time of us taking her business on).
The Results: We developed several search and display performance campaigns augmented with custom intent audiences, along with remarketing campaigns. The client’s work speaks for itself, thus they simply needed a strong marketing direction to generate consistent daily leads. With our strategy and campaigns in place, the business has received an incremental 30% increase of new customers per month. The client’s cost per lead is $9, which is 67% less than the industry benchmark.